Pankaj Sethi & Company · Est. 1992 AMFI Registered Mutual Fund Distributor ARN-5479

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Thirty-four years. Three storms. One steady hand.

Pankaj Sethi & Company was founded in Amritsar in 1992. Rupee Gain Power is how that practice reaches clients digitally today.

Your complete financial home.

Backed by 34 years of market experience since 1992, we manage your entire financial blueprint under one roof — customised, tax-optimised wealth strategies built for every stage of life.

A.A young professional starting a ₹500 monthly SIP.
B.A business owner managing complex corporate taxes.
C.A property seller looking to save capital-gains tax.
D.A senior citizen seeking guaranteed monthly income.

Track record across three storms.

Since 1992 the financial world has been remade several times over. We have carried client capital through each turn.

  1. 1999The dot-com crash — client capital steered clear of the speculative peak.
  2. 2008The global financial crisis — portfolios held to plan through the panic.
  3. 2020The pandemic shock — disciplined SIPs kept running into the recovery.
Structural edge / 01

Tax-aware wealth creation

We don't just chase returns; we protect them. As practising tax consultants, we build your equity and mutual-fund portfolios to reduce tax through annual tax-loss harvesting.

Structural edge / 02

True multi-cycle resilience

We have carried client capital through the 1999 dot-com crash, the 2008 global financial crisis and the 2020 pandemic. We know how to shield money from market panic.

Structural edge / 03

Solutions for every life milestone

Three decades of helping young clients build wealth, middle-aged clients buy homes, and retirees establish rock-solid income streams.

The pillars of our practice.

i.

Zero jargon, total clarity

We break down tax codes, market moves and lock-in periods into plain English, so you always know exactly where your money is.

ii.

Proactive rebalancing

When rates shift or equities look overvalued, we reach out first — realigning your asset mix and locking in gains.

iii.

Paperless, modern onboarding

Instant e-KYC, fully digital investments and consolidated portfolio tracking. Roots in 1992; tools built for today.

Who you'll be working with.

Pannkaj Sethi leads Pankaj Sethi & Company from its Amritsar, Punjab office, and has guided clients through mutual funds, equity, tax and fixed-income decisions since the firm's founding in 1992. Rupee Gain Power is the practice's digital front door — the same advice, reachable from a phone.

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